Beatriz Terra, MBA

Head
Joining PSR since 2022, she is responsible for its communications and marketing, including internal communications. Strategic planning of the company’s communications with a 360-degree vision and performance.

Academic Background
MBA in Business Management – ​​FGV
Bachelor’s Degree in Marketing – Centro Universitário da Cidade
Extension Course in Digital Marketing Fundamentals – PUC-Rio

Professional Experience
Strategic marketing and communications planning.
Internal marketing.
Digital marketing.
Content planning and development.
Branding.
Sponsorship management.
CRM.
Customer relations.
Press relations.